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THELASERLARS

1.0

Profile

Rev A · 10/2026

I am Laser, a Berlin based creative with 10+ years in the creative industry, blending AI, CGI and the phygital space.

1.1Designer by training, shaped by brand experience, sharpened by CGI and amplified exponentially by AI. At Jung von Matt I was part of Artificial Crafts, the specialised AI unit, and shipped AI work at the edge of what was possible.

1.2Today I lead Creative AI & Technology at Defcom One. I bring creative technology, interfaces and visual communication to defence and security.

1.3I build it myself: prototypes, installations, tools, this website. I own every step from first sketch to final delivery. When I take on a project, creative excellence is not the goal. It is the standard.

2.0

Capabilities

4 items
  1. 2.1

    Art Direction & Concept

    Holistic direction from small design services to omnichannel look & feel.

  2. 2.2

    Experiential & Interactive

    Experiential design and interactive installations, from ideation to working prototype.

  3. 2.3

    CGI & GenAI

    Hybrid productions that combine real footage, CGI and generative image and video.

  4. 2.4

    AI Infusions, Workflows, Agents

    Custom AI pipelines, ComfyUI workflows, toolsets and agents for teams.

3.0

Selected work

Released for publication

Files are released on sight. Some work cannot be shown at all. Details on request.

Fig. 00Restricted
File 00Campaigns & visual systems

Defence & Security

With Defcom One

Current work for defence clients. Not for publication. Briefings on request.

MINI next to a Highland cow on a meadowFig. 01
File 01CGI · GenAI

Hybrid Production MINI

With Jung von Matt

Real footage, CGI and AI combined into one campaign production for MINI.

BMW pavilion at CES with cars under a black roofFig. 02
File 02Experiential

BMW CES Las Vegas

With The Game

Experiential space for BMW at CES in Las Vegas.

Key visual The Hidden Länd with a weathered faceFig. 03
File 03GenAI · Key visual

The Hidden Länd

With Jung von Matt

Generative key visuals for an exhibition about life in the first millennium.

BMW Vision Dee in front of a curved white structureFig. 04
File 04CGI · Asset production

BMW Vision DEE

With The Game

CGI asset production for the BMW i Vision Dee.

A car under a dark cover in a white roomFig. 05
File 05Experiential · Event

KIA Brand Summit

With Avantgarde

Concept and spatial experience for the KIA Brand Summit.

Stage with a burst of light beams over a dotted floorFig. 06
File 06Stage · Light

VW Markenkongress

With Blackspace

Stage and light experience for the Volkswagen brand congress.

Chrome lettering Joytopia floating in pink cloudsFig. 07
File 07CGI · World building

Joytopia

With The Game

CGI world and identity for BMW Joytopia.

A man sitting cross-legged in a circle of lightFig. 08
File 08Installation

Meditatio

Own work

An interactive piece about stillness, light and the body.

Thermal printer with exposed wiring inside a boxFig. 09
File 09DIY · Prototype

SMS Printer

Own work

Self-built prototype that prints incoming messages as receipts.

4.0

Service record

2016–2026
PeriodUnitRoleStation
2026–Defcom OneSenior Lead Creative AI & TechnologyBerlin / Remote
2023–2026Jung von MattSenior Creative Art & AIBerlin / Remote
2023AvantgardeSenior Art DirectorMunich
2021–2022The GameSenior Art Director & Experiential ExpertMunich
2021Fluid DesignVisual Communication DesignerMunich
2016–2020BlackspaceDesignerMunich
5.0

Mood system

31 frames · one per project
Purple particle wave with the words From soul to soul
M.01
Glowing mushroom projection in a dark room
M.02
Glowing ring between the words Next Level
M.03
Golden kaleidoscope pattern
M.04
Workshop table in front of a large screen
M.05
Yellow Audi under a spotlight
M.06
Psychedelic AI artwork with Jung von Matt lettering
M.07
Chrome lines with the THELASERLARS logo
M.08
Reception desk of the Kia Brand Summit
M.09
CGI character dancing in pink light
M.10
Man in a retro tracksuit in a stadium
M.11
MINI service poster with a Highland cow
M.12
Silver rabbit floating in the dark
M.13
BMW Vision Dee in front of a curved structure
M.14
Car on a stage under light beams
M.15
Phone story for NIO power swap stations
M.16
Red lit facade with a Matrix sign
M.17
Office building with a large screen in Seoul
M.18
Vertical streaks of light and colour
M.19
Green and blue fluid artwork titled Seven Senses
M.20
Hyundai SUV on a mountain road
M.21
Key visual The Hidden Länd with a weathered face
M.22
Room with hanging white paper strips
M.23
Building with glowing Audi rings at night
M.24
Sculpture of two faces covered in white
M.25
White horizontal lines on black
M.26
VR viewer box by Blackspace
M.27
Blue hall with a Sales Award projection
M.28
Curled receipts from the SMS printer
M.29
Yellow BMW XM on a desert road
M.30
Dark room with lamps and glowing screens
M.31
6.0

Talks & workshops

6 entries
  • 2025ADZINE HamburgNo Buzzwords, Just Bruises. Behind the scenes of AI production for MINI
  • 2025AED StuttgartThe Session: Future of Creative Industry
  • 2025ADC Festival BerlinAgency Stage: EnBW TrAIner case
  • 2025GWA KI Salon BerlinAI projects and learnings at JvM
  • 2024JvM Summer AcademyAI Infusion and Prompt Battle
  • 2024Next Media HamburgAI Infusion and Prompt Battle
Lars Reiners speaking on stage
Fig. 10 · On stage
7.0

Clients

100+ projects
  • BMW
  • Audi
  • NIO
  • KIA
  • Hyundai
  • Genesis
  • VW
  • DB
  • Telekom
  • EnBW
  • MVG
  • IQOS
B

Request a briefing

Open channel
heyto@thelaserlars.com
Instagram@thelaserlars
StudioBerlin