BMW iVISION DEE INFORM ASSETS
Asset Production for the new BMW iVision Dee. The car was revealed at the CES 23 in Las Vegas. The Inform Assets have been produced in a full CGI environment. Parts of the "Garage" can also be seen in the digital world / metaverse of BMW, called Joytopia, and vice versa. 
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Year: 2022
Client: BMW Group
Agencies: THE GAME, ZERONE, JOURNEE
What I did: Concept, Visual Look & Feel and Implementation at THE GAME.

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