The first Metaverse for BMW, called BMW Joytopia, was shown during the CES 22 in Las Vegas. You could reach it everywhere from a special webpage and visit different "islands" where you could discover BMW content. The highlight was a digital concert from Coldplay. A fox guided you through Joytopia, with the voice from Christoph Walz.
Year: 2022
Client: BMW Group
Agencies: THE GAME, Jung von Matt, Journee
What I did: Co-Creation for the concept and visual look & feel, done at THE GAME.

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